Marketing Essay Example | Topics and Well Written Essays - 1500 words - 35

Marketing - Essay Example A Marketing Mix is first devised when a company is makes a marketing strategy; this consists a study of the product itself, the price that must be set, the places it should be sold from and the promotional methods that are to be implemented. There are various methods of marketing, and their selection depends entirely upon the product’s target audience. Following our some of the most popular methods used for marketing (Business Consulting Buzz): The major methods of marketing include Direct Mail, which is a mail sent by the companies to their prospective clients. Either this is done systematically or randomly, when done systematically, first a list is made, of the demographics of the target audience, and then the marketing mail is sent to all these people. However, this form of marketing is costly, can not reach a wider audience and is only feasible for companies interested in a particular locality or audience, e.g. a new restaurant opening in a particular locality. Another way is to send out emails to various possible customers, this form can reach a wider audience but there is a danger that the mail might be deleted before being read. Print media is another popular promotional method; this includes newsletters, newspapers and magazines. When a wider audience is intended newspapers can be a very beneficial way of marketing, however, when a particular group for instance young women or kids are the target audience, magazines that are popular in these groups can be used. Newsletters, brochures and other print promotional methods are also used, but are less sustainable. However, they have the power to be referred to or be kept for a long time by possible customers. However, this form of marketing can be very expensive, the more popular and widely read the magazine or newspaper, the higher is the cost for placing ads. Also printing several brochures or newsletters is an extremely costly option

Environment on Darfur After the Conflict Essay Example for Free

Environment on Darfur After the Conflict Essay The world has experienced a lot of conflicts for quite a long time throughout history. All the time there is a conflict, the damages caused is mostly documented in terms of how many casualties have been reported, and the impact it has caused on the economy. It is however rare to hear people talking on the effects these conflicts can have on the natural environment or which steps have been taken to protect the natural environment from such conflicts. The natural environment for a long time has been a silent victim of the conflicts that occurs either locally or internationally leaving the repercussions to be felt for quite some time. In many cases, the impact the war and other conflicts have been having on the environment has been generally very devastating. There are many pollutants that are released in the environment during the war which can end up affecting the natural resources. On the other hand, there are other natural resources that are depleted during the conflict leaving the environment at a worse position. A major problem is that most of the current conflicts are witnessed in the developing countries which do not have the economic capacity to deal with the environmental problems hence causing a major setback. Africa has had quite long cases of civil wars some which started during the colonial period and still taking place to now. These countries have been mostly been fighting over the borders which were drawn by the colonial powers for their on interests. Most of the wars taking place in Africa are as a cause of fighting for natural resources such as fertile farming land or water. Due to the long history of these civil wars in Africa, it is difficult to know exactly what these conflicts have caused to the environment. However, looking at the rate of the loss of biodiversity in the affected regions, it can be easy to realize how serious the situation has left the damage to the environment. Darfur Conflict and the Impact It Has Caused on the Environment Southern Sudan has witnessed along civil war that has caused many nations through the United Nations body and the African unity to try and broker peace in the region and bring things to the normal situation. The conflict that is being witnessed in the region right now is considered as a war between the different ethnic and tribal lines (IRIN, para 2). The sides that are mostly conflicting are the government’s military and the Janjaweed group. There are other rebel groups that have also made the situation to be worse. The major cause of the war in Sudan has been attributed to fighting for water between the Baggara nomads who moved to the south, a region mostly occupied by the farming communities to search for water. This conflict has led to many casualties being reported throughout. Despite putting in place a government of national unity, and increasing the presence of the African Union Peace keepers, the situation has not improved in any way (Borger, para 2). There have been many reasons given as a source to the Darfur conflict, though the major reasons have been cited to be the increasing population which the current natural resources can not hold, hence making these people to fight for the scarce resources. On the other hand, there have been claims that the conflict is as a result of the Arab dominants intention to wipe out the black Africans. This has even made the United States to refer to this as a form of genocide in the area. Whichever the cause of the war, it has caused so many untold damages. The focus on this conflict has always been the number of people who have died in the region, or the number of those displaced. It is important that people’s life and welfare is put first. This is what has been the major concern of many bodies, organizations and other nations. However, like many other conflicts, little concern has put on what effect this conflict is causing to the environment (AP, para 6). As earlier argued, the war in Sudan was triggered by the environmental problems which led to the communities to fight over scarce resources. It is however a worrying trend that the continued conflict is further endangering the environment that is supposed to support the whole population. The environment has been made worse by this conflict and made the land to become uninhabitable. This means that the tension between the conflicting communities gets to be more intense when it occurs that the natural resources are not going to support all of them as expected (Beyrer, Pizer pp 67). Environmental degradation in Darfur has been on the rise due to the continued conflict. It means that the conflict that started as a result of the environmental problems is being escalated by destroying the environment further. The issues in Sudan over the environment indicate how complex the environmental matters can be in the causing breach to peace. This region has witnessed the decreased cases of traditional methods of environmental management systems, and in some places being disregarded completely. The conflict over resources in Darfur was at a local level but expanded to national level where political and economic marginalization was heightened. Ethnic differences have contributed to making the matters worse to the situation. Therefore, despite having the political and economic factors leading to the problems in Darfur, the major issue surrounds natural resources (de Montesquiou, para 8). The Sudanese Arabs moved to the south to look for pasture for their animals due to the prolonged drought that was experienced in their regions. This led to them conflicting with the black farmers whose land the Arabs were grazing on. The grazing of the animals on the farming land worsened the situation as there was increased soil erosion which made land to be poor for farming. When the black farmers realized that the Khartoum government was indifferent in solving the matter, they rebelled against them. By rebelling, the people started to fight destroying many manmade and natural resources that were on the way (Borger, para 7). When the nomads inhabited the farming areas, they started to cut down the trees. To the farmers, the cut trees were very important as they provided shade for their crops and holding together the soil to avoid erosion. Due to the conflict of interest, these important natural resources were destroyed as they were caught in between the fighting. With no trees cover, the problem of lack of rainfall becomes even heightened, which is a big trouble to both the farmers and the nomads since they cannot be able to get rain that is important for the crops and animals respectively. Due to the bare land caused by the cutting of the trees, it has become harder for the farmers at the refugee camps to go back to their homes as they can not carry out any meaningful activities to such bare lands. With this kind of the situation, it becomes difficult to control human suffering without further harm to the environment (HPN, para 3) Many people have been killed in the conflict while millions of others have been living in the camps after being left homeless. At the camps, the refugees need to be given their basic needs. Water is a very important commodity that no human beings can do without. In fact as argued throughout, the conflict has been surrounding fighting for water resources. Therefore, while at the camps, the refugees have to be provided with water. This has led to the humanitarian organizations to dig boreholes to help the refugees get water. Considering that the land in Darfur is largely dominated by hard rocks, it means that the rains that fall in the short season mostly wash away, hence, the boreholes depends on the underground reserves. Considering the rate at which the reserves are being used, it is tough to imagine the consequences that await the Darfur people when the reserves will finally be depleted. The situation might lead to the refugees being moved to another region that can support them. There are already some areas that have reported the drying up of the boreholes. Apart from water, the refugees also need other resources for their daily work. There have been many trees that have been cut by the refugees near the camps to provide them with firewood. The trees are also cut and used to construct and reinforce the makeshift houses of the refugees. This implies that trees are being used at a higher rate than they are being replaced. There are some refugees who are involved in some economic activities. The common economic activity that the refugees are involved with is making mud bricks. The refugees are involved with this activity mostly because it does not need skilled labor, and the materials are readily available. A lot of water is usually used in the making of the bricks. A lot of water is used considering the dryness on most of the camp soils. Furthermore, since the refugees want to make a lot of money, they try to make as many bricks as possible. The more work they do, the many materials are required. The areas that the soil for making the bricks is dug usually leaves many holes indicating the rate at which the soil is being depleted. The formation of a layer of soil takes many years, however, the refugees depletes many layers in a very short time. It is very bad to notice that the fertile soils that can be used for agricultural production is actually used for the making bricks. These soils can not be replenished in the short run as it is being depleted. In the areas that the refugees remove the soils to make the bricks, they leave the tree roots exposed which contributes to the wilting of the trees (Homer-Dixon, pp 19). Therefore, this still adds the woes the refuges already have. Furthermore, since to make the bricks requires a lot of water, it means that the refugees have to compete on how to use the water for the domestic work and the production of the bricks. In the end, the action contributes to the hastened depletion of the water resources. The bricks cannot be complete if they have not been burnt in the kiln. The kiln requires using a lot of firewood. This means several trees have to be felled to be used in the kiln. One kiln can take as many as 35 trees for the bricks to be ready. This shows the impact this single activity can have on the important natural resources. There have been increased sand dunes in the areas that had once been covered by trees just a few years ago. This is all because of the refugees activities in trying to earn a living. Most of the dams in Sudan are drying and having a lot of sedimentation as a result of deforestation. Many dams have lost their holding capacity due to these reasons (HPN, para 8). Once the war comes to an end as is presupposed, the refugees will have to go back to their homes to start a new life. They will first need to rebuild their damaged homes, which will basically require that they cut more trees to build these homes. Considering the already cut trees in their former homes, there are therefore no trees left behind to cater for their needs. This implies the building materials will have to be sourced somewhere else, which automatically will be increasing the base of the damage to other regions. Having realized the impact the conflict is leading to the refugees affecting the environment, especially on trees, several organizations like the US aid have helped the refugees to design the cooking stoves that uses a completely reduced amount of fuel as a way of the saving the environment. This stoves though taken as a move to save the environment, it has a big impact on the social and cultural life (de Montesquiou, para 11). Since the conflict is between two ethnic groups with two distinct lifestyles, each group undertakes an activity that they think will destroy the other. For instance, the nomads usually graze their animals on the farmers’ crops. This leaves the farmers with nothing as their crops are destroyed by the animals. On the other hand, the farmers on their side burn the grazing lands for the nomads. This is even a worse action to take as it does not only affect the nomads in terms of lacking food, but it affects the farmers themselves in that the burning of the ground destroys the important living organisms that are found in the soil which helps in improving the soil fertility. This means that the soil is left unproductive which will affect both the nomads and the farmers in the long run. Furthermore, the nomads are used to grazing their animals and moving from one region to another after the feeds in that area have reduced. However, due to the conflict, the migration routes for the nomads were blocked by the farmers. This made it impossible for the nomads to move from one region to another with their animals, hence meaning overgrazing in one region. The overgrazed areas will generally have very poor production as there will be increased soil erosion (Homer-Dixon, pp 29). In general, humanitarian issues are usually given much priority over the environment as a short term solution to any crisis. Therefore, whatever actions that are taken by the involved bodies do not give much or even any consideration to the environment. For instance, when the refugee camps are set up, it is aimed at providing security and a better life to the refugees. No consideration is put on what activities the refugees are going to carry out that might affect the environment whether in the long or short run. This is being evidenced by the number of boreholes drying up in various refugee camps (HPN, para 16). There are hundreds of thousands of the Darfur refugees who have been granted asylum in Chad. The Chadian locals are thus forced to compete for the natural resources in their territory with the refugees. Putting in mind the activities the refugees are engaged with, and the major aims of the organization that are associated with the taking care of the refugees which are just humanitarian care, the refugees can have a very big impact on the environment of the host country. The refugees in the camps hopes for someday to go back home. This implies they cannot have long term projects that will help in the development and taking care of the region that has granted them asylum. This might make them to be at loggerheads with the host country and thus be denied the asylum (Gouroukoun, para 7). Furthermore, as the refugees enter the Chadian soil, it is not guaranteed that they have their safety. The Janjaweed have been following the refugees in their camps attacking them. This has also posed danger to the Chadian nationals making them to move closer to where there is security in their country. In essence, the Chadian people are not even free in their own land because of hosting the refugees. As the Chadian moves to the place they feel is more secure, they also cause congestion and constraint to the resources that are supposed to host them. There are many other effects that the conflict has caused to the environment. As the conflict rages on, both sides are heavily armed. The weapons used to attack one group leave a lot of damages to the environment. For instance, there have been many crops, homesteads and the grazing grounds for each group that have been burnt by the opposing group. The oils and chemicals used to burn these properties, and the residue of the burnt products find their ways into the water bodies contaminating them. This on the other hand affects the lives in the water bodies. Furthermore, as the crisis continues, weapons used like bombs have continued to pollute the environment and their effect left in the environment for along time affecting the quality of life. It is very difficult to find crops growing in a region that has experienced a battle field. This is because of the effect that the weapons and chemicals used in the process have on the environment. It is common to find that the areas that had been bombed can not sustain any agricultural activity. It thus means that as the communities fight over the scarce natural resources and keep on destroying them during the fight, it only helps in escalating the problem they are already facing (Homer-Dixon, pp 41). The Janjaweed and the other militias in the Darfur conflict are always in the hideout. Most of the hideouts are in the forests. This implies that they have to depend so much on the forests for their own needs. For instance, they have to cut down the trees to use for fuel, hunt wild animals for food, and all these activities upsets the natural environment settings. There are many regions that used to be occupied by trees and wild animals like the elephants and the antelopes but when looked at now are bare because of the activities that have been taking place in the regions. Conclusion The Darfur crisis has actually been said to have started for over three decades ago. However, it only escalated in 2003 when the current crisis became out of control. The major cause of the war has been attributed to lack of enough natural resources. The problem is that because the fights were due to the protection and the need to acquire more natural resources, it is ironical that the same resources are being destroyed. In essence, this seems to increase the problems already faced. This has created the vicious cycle of the war in the Darfur region. Therefore, unless the concerned bodies look for a way of dealing with the problem of these natural resources, it is not possible to stop this war despite the many peace agreements that might be signed by the leaders of the region. Work Cited AP. Darfur conflict worsens environment, 2007. Retrieved on October 29, 2008 from http://platform. blogs. com/passionofthepresent/2007/06/darfur-conflict. html. Beyrer, Chris Pizer, Hank. Public Health and Human Rights: Evidence-based Approaches; ISBN 0801886465, JHU Press, 2007. Borger, Julian. Darfur conflict heralds era of wars triggered by climate change, UN report warns, 2007. Retrieved on October 29, 2008 from http://www. guardian. co. uk/environment/2007/jun/23/sudan. climatechange. de Montesquiou, Alfred. Darfur violence leaves environmental scars, 2007. Retrieved on October 29, 2008 from http://www. msnbc. msn. com/id/19357602/. IRIN. SUDAN: Climate change only one cause among many for Darfur conflict, 2007. Retrieved on October 29, 2008 from http://www. globalsecurity. org/military/library/news/2007/06/mil-070628-irin03. htm. Gouroukoun. Chadians Increasingly Feel Impact of Darfur Conflict, 2006. Retrieved on October 29, 2008 from http://www. voanews. com/english/archive/2006-04/2006-04-21-voa44. cfm. Homer-Dixon, F. Thomas. Environment, Scarcity, and Violence; ISBN 0691089795, Princeton University Press, 2001. HPN. Environmental degradation and conflict in Darfur: implications for peace and recovery, 2008. Retrieved on October 29, 2008 from http://www. alertnet. org/thenews/newsdesk/HPN/10adb58d76337a4eb2b436c319bf427e. htm.

Test case prioritization and regression test selection

Test case prioritization and regression test selection 1. introduction The significance of software testing process and its affects on software quality cannot be taken too lightly. Software testing is a fundamental component of software quality assurance and represents a review of specification, design and coding. The greater visibility of software systems and the cost associated with software failure are motivating factors for planning, through testing. A number of rules that act as testing objectives are: * Testing is a process of executing a program with the aim of finding errors. * A good test case will have a good chance of finding an undiscovered error. * A successful test case uncovers a new error. Software maintenance is an activity, which includes enhancements, error corrections, optimization and deletion of obsolete capabilities. These modifications in the software may cause the software to work incorrectly and may affect the other parts of the software, as developers maintain a software system, they periodically regression test it, hoping to find errors caused by their changes. To do this, developers often create an initial test suite, and then reuse it for regression testing. Regression testing is an expensive maintenance process directed at validating modified software. Regression Test Selection techniques attempt to reduce the cost of regression testing by selecting tests from a programs existing test suite. The simplest regression testing method, retest all, it is one of the conventional methods for regression testing in which all the tests in the existing test suite are re-run. This method, however, is very expensive and may require an unacceptable amount of time to execute all tests in test suite. An alternative method, regression test selection, reruns only a subset of the initial test suite. In this technique instead of rerunning the whole test suite, we select a part of test suite to rerun if the cost of selecting a part of test suite is less than the cost of running the tests that regression test selection allows us to exclude. Of course, this approach is unsatisfactory as well test selection techniques can have significant costs, and can abandon tests that could disclose faults, possibly reducing fault detection effectiveness. [1] To reduce the time and cost during on testing process, another approach, Test Cases Prioritization in a testing procedure can be favorable for engineers and customers. In Test Case Prioritization techniques, test cases are executed in such a way, that maximum objective function like rate of fault detection can be achieved. In section 2 of this paper, we have described different types of Regression Test Selection techniques and we discussed various categories of these types point out by various authors then moving into the details of selective and prioritizing test cases for regression testing. In this section, we also describe several techniques for prioritizing test cases and we evaluate their ability to improve rate of fault detection, according to various authors. In the next section, we in particular describe the Regression Test Selection techniques and Test Case Prioritization problems. Subsequent sections present our analysis and conclusions 2. Regression testing During a software development life cycle, regression testing may start in development phase of system after the detection and correction of errors in a program. Many modifications may occur during the maintenance phase where the software system is corrected, updated and fine-tuned. There are three types of modifications, each arising from different types of maintenance. According to [2], corrective maintenance, commonly called fixes, involves correcting software failures, performance failures, and implementation failures in order to keep the system working properly. Adapting the system in response to changing data requirements or processing environments constitutes adaptive maintenance. Finally, perfective maintenance covers any enhancements to improve the system processing efficiency or maintainability. Based on of modification of specification authors identify two type of regression testing, Progressive regression testing involves a modified specification. In corrective regression testing, the specification does not change. Corrective regression testing Progressive regression testing * Specification is not changed * Involves minor modification to code (e.g., adding and deleting statements) * Usually done during development and corrective maintenance * Many test cases can be reused * Invoked at irregular intervals * Specification is changed * Involves major modification (e.g., adding and deleting modules) * Usually done during adaptive and perfective maintenance * Fewer test cases can be reused * Invoked at regular intervals Table 1: Differences between Corrective and Progressive Regression Testing According to [2], table 1 lists the major differences between corrective and progressive regression testing. Regression testing is defined [3] as the process of retesting the modified parts of the software and ensuring that no new errors have been introduced into previously tested code. There are various regression testing techniques as given by various researchers are: (I) Retest all, (II) Regression Test Selection and (III) Test Case Prioritization. Retest-All Technique reuses all tests existing in test suite. It is very expensive as compared to other techniques. In this report our main focus on Regression Test Selection and Test Case Prioritization. Let P be a procedure or program, let P be a modified version of P, and let T be a test suite for P. A typical regression test proceeds as follows: 1. Select T C T, a set of tests to execute on P. 2. Test P with T, establishing Ps correctness with respect to T. 3. If necessary, create T, a set of new functional or structural tests for P. 4. Test P with T, establishing Ps correctness with respect to T. 5. Create T, a new test suite and test history for P, from T, T, and T. Although each of these steps involves important problems, in this report we restrict our attention to step 1 which involves the Regression Test Selection problem. 2.1. REGRESSION TEST SELECTION Regression Test Selection technique is less expensive as compare to retest all technique. Regression Test Selection techniques reduce the cost of regression testing by selecting a subset of an existing test suite to use in retesting a modified program. A variety of regression test selection techniques have been describing in the research literature. Authors [1] describe several families of techniques; we consider five most common approaches often used in practice. 1) Minimization Techniques: These techniques attempt to select minimal sets of tests from T that yield coverage of modified or affected portions of P. One such technique requires that every program statement added to or modified for P be executed (if possible) by at least one test in T. 2) Safe Techniques: These techniques select, under certain conditions, every test in T that can expose one or more faults in P. One such technique selects every test in T that, when executed on P, exercised at least one statement that has been deleted from P, or at least one statement that is new in or modified for P. 3) Dataflow-Coverage-Based Techniques: These techniques select tests that exercise data interactions that have been affected by modifications. One such technique selects every test in T that, when executed on P, exercised at least one definition use pair that has been deleted from P, or at least one definition-use pair that has been modified for P. 4) Ad Hoc / Random Techniques: When time constraints prohibit the use of a retest-all approach, but no test selection tool is available, developers often select tests based on hunches, or loose associations of tests with functionality. One simple technique randomly selects a predetermined number of tests from T. 5) Retest-All Technique: This technique reuses all existing tests. To test P, the technique selects all tests in T. According to [3], Test Selection techniques are broadly classified into three categories. 1) Coverage techniques: These consider the test coverage criteria. These find coverable program parts that have been modified and select test cases that work on these parts. 2) Minimization techniques: These are similar to coverage techniques except that they select minimum set of test cases. 3) Safe techniques: These do not focus on criteria of coverage, in contrast they select all those test cases that produce different output with a modified program as compared to its original version. Regression test selection identifies the negative impact of modifications applied to software artifacts throughout their life cycle. In traditional approaches, code is modified directly, so code-based selective regression testing is used to identify negative impact of modifications. In model-centric approaches, modifications are first done to models, rather than to code. Consequently, the negative impact to software quality should be identified by means of selective model-based regression testing. To date, most automated model based testing approaches focus primarily on automating test generation, execution, and evaluation, while support for model-based regression test selection is limited [4]. Code-based regression test selection techniques assume specification immutability, while model-based techniques select abstract test cases based on models modifications. Thus, in model based Regression Test Selection techniques, the existing test suite can be classified into following three main types: 1) Reusable test cases: Reusable test cases are test cases from the original test suite that are not obsolete or re-testable. Hence, these test cases do not need to be re-executed. 2) Re-testable test cases: Test cases are re-testable if they are non-obsolete (model-based) test case and they traverse modified model elements. 3) Obsolete test cases: Test cases are obsolete if their input had been modified. Regression Test Selection techniques may create new test cases that test the program for areas which are not covered by the existing test cases. Model based Regression test suite selection that utilizes Unified Modeling Language (UML) based Use Case Activity Diagrams (UCAD). The activity diagrams are commonly employed as a graphical representation of the behavioral activities of a software system. It represents the functional behavior of a given use case. With behavior slicing we can built our activity diagram. This diagram gives us qualitative regression tests. Using behavior slicing each use case divided into a set of unit of behavior where each unit of behavior represents a user action.[5] An activity diagram has mostly six nodes: 1. Initial node 2. User Action node 3. System Processing node 4. System Output node 5. Condition node 6. Final node 2.3. TEST CASE PRIORITIZATION The main purpose of test case prioritization is to rank test cases execution order to detect fault as early as possible. There are two benefits brought by prioritization technique. First, it provides a way to find more bugs under resource constraint condition and thus improves the revealed earlier; engineers have more time to fix these bugs [6]. Zengkai Ma and Jianjun Zhao [6] propose a new prioritization index called testing-importance of module (TIM), which combines two prioritization factors: fault proneness and importance of module. The main advantages of this prioritization approach are twofold. First, the TIM value can be evaluated by analyzing program structure (e.g., call graph) alone and it also can be evaluated by incorporating program structure information and other available data (e.g., source code changes). Therefore, this approach can be applied to not only regression testing but also non-regression testing. Second, through analyzing program structure, we can build a mapping between fault severity and fault location. Those test cases covering important part of system will be assigned high priority and executed first. As a result, the severe faults are revealed earlier and the system becomes reliable at fast rate. The main contributions of authors [6] are: * They propose a new approach to evaluate the testing importance for modules in system by combining analysis of fault proneness and module importance. * They develop a test case prioritization technique, which can provide test cases priority result by handling multiple information (e.g., program structure information, source code changes) and can be applied to both new developed software testing and regression testing. * They implement Apros, a tool for test case prioritization based on the proposed technique, and perform an experimental study on their approach. The result suggests that Apros is a promising solution to improve the rate of severe faults detection. Authors consider a sample system, which consists of six modules: M1-M6 and there exist some call relationships between each module. A test suite includes six test cases T1-T6 that covers the M1-M6 respectively. Some modules are dependent on each other. They are finding fault proneness and fault severity by using TIM from this system. They conclude the prioritization result (T3, T6, T4, T2, T5, and T1) on the bases of analyzing structure of system. For calculating this result they had developed some formulas and equation. [6] They also did some experiment with two Java programs along JUnit test cases: xml-security and jtopas. They select three sequential versions of the two java programs and apply newly developed software testing and the regression testing. They perform some experiment for finding fault proneness and severe fault. They also introduce the importance of any module using weight fact. Authors [7] explore value-driven approach to prioritizing software system test with the objective of improving user-perceived software quality. Software testing is a strenuous and expensive process. Research has shown that at least 50% of the total software cost is comprised of testing activities.They conclude that, their approach of prioritization of test cases is work effectively with regression and non-regression testing by analyzing the program structure. They make a reach on prior TCP which have two goals: (1) to improve customer confidence on software quality in a cost effective way and (2) to improve the rate of detection of severe faults during system-level testing of new code and regression testing of existing code. They present a value-driven approach to system-level test case prioritization called the Prioritization of Requirements for Test (PORT). PORT based on following four factors. 1) Requirements volatility Is based on the number of times a requirement has been changed during the development cycle. 2) Customer priority Is a measure of the importance of a requirement to the customer? 3) Implementation complexity Is a subjective measure of how difficult the development team perceives the implementation of requirement to be. 4) Fault proneness Of requirements (FP) allows the development team to identify the requirements which have had customer-reported failures. They claim in research paper, Prioritization of Requirement Test (PORT) has great impact on finding severe fault at system level. They are emphasis on Customer priority in TCP for improve the fault detection. Today software industries are working on neutral manner. They set neutral value to all requirements use cases, test cases and defects. To improve the customer satisfactions in software engineering world they are presenting a value-driven approach for system level testing. In these days Regression Test Case Prioritization techniques use structural coverage criteria to select the test cases. They are leading their ideas from structure level to code level TCP for both new and Regression tests. This Paper has two main objectives: 1). Find severe faults earlier 2). Improve customer confidence on particular system. Researchers describe several techniques [8] for prioritizing test cases and they empirically evaluate their ability to improve rate of fault detectionà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬a measure of how quickly faults are detected within the testing process. An improved rate of fault detection during regression testing can provide earlier feedback on a system under regression test and let developers begin debugging and correcting faults earlier than might otherwise is possible. Their results indicate that test case prioritization can significantly improve the rate of fault detection of test suites. Furthermore, their results highlight tradeoffs between various prioritization techniques. Test case prioritization can address a wide variety of objectives. In practice, and depending upon the choice of objective, the test case prioritization problem may be intractable: objectives, an efficient solution to the problem would provide an efficient solution to the knapsack problem [8]. Authors consider nine different test case prioritization techniques. T1: No prioritization One prioritization technique that authors consider is simply the application of no technique; this lets us consider untreated test suites. T2: Random prioritization Random prioritization in which authors randomly order the tests in a test suite. T3: Optimal prioritization An optimal ordering of test cases in a test suite for maximizing that suites rate of fault detection. In practice, of course, this is not a practical technique, as it requires knowledge of which test cases will expose which faults. T4: Total branch coverage prioritization We can determine, for any test case, the number of decisions (branches) in that program that were exercised by that test case. We can prioritize these test cases according to the total number of branches they cover simply by sorting them in order of total branch coverage achieved. T5: Additional branch coverage prioritization Total branch coverage prioritization schedules test cases in the order of total coverage achieved. However, having executed a test case and covered certain branches, more may be gained in subsequent test cases by covering branches that have not yet been covered. Additional branch coverage prioritization iteratively selects a test case that yields the greatest branch coverage. T6: Total fault-exposing-potential prioritization Statement- and branch-coverage-based prioritization consider only whether a statement or branch has been exercised by a test case. This consideration may mask a fact about test cases and faults: the ability of a fault to be exposed by a test case depends not only on whether the test case reaches (executes) a faulty statement, but also, on the probability that a fault in that statement will cause a failure for that test case. Although any practical determination of this probability must be an approximation, we wished to determine whether the use of such an approximation could yield a prioritization technique superior in terms of rate of fault detection than techniques based on simple code coverage. T7:Additional fault-exposing-potential (FEP) prioritization Analogous to the extensions made to total branch (or statement) coverage prioritization to additional branch (or statement) coverage prioritization, we extend total FEP prioritization to create additional fault-exposing-potential (FEP) prioritization. This lets us account for the fact that additional executions of a statement may be less valuable than initial executions. In additional FEP prioritization, after selecting a test case t, we lower the award values for all other test cases that exercise statements exercised by t. T8: Total statement coverage prioritization Total statement coverage prioritization is the same as total branch coverage prioritization, except that test coverage is measured in terms of program statements rather than decisions. T9: Additional statement coverage prioritization Additional statement coverage prioritization is the same as additional branch coverage prioritization, except that test coverage is measured in terms of program statements rather than decisions. With this technique too, we require a method for prioritizing the remaining test cases after complete coverage has been achieved, and in this work, we do this using total statement coverage prioritization. 2.3.1. Search Algorithms for Test Case Prioritization There are many search techniques for test case prioritization, which are being developed and unfolded by various researchers in the field. 1) Greedy algorithm: Works on the next best search philosophy. It [9] minimizes the estimated cost to reach a particular goal. Its advantage is that it is cheap in both execution time and implementation. The cost of this prioritization is O(mn) for program containing m statements and test suite containing n test cases. 2) Additional Greedy algorithm: This algorithm [9] uses the feedback from previous selections. It selects the maximum weight element from the part that is not already consumed by previously selected elements. Once the complete coverage is achieved, the remaining test cases are prioritized by reapplying the Additional Greedy algorithm. The cost of this prioritization is O(mn2) for program containing m statements and test suite containing n test cases. 3) Hill Climbing: It is one of the popular local search algorithms with two variations; steepest ascent and next best ascent. It is very easy and inexpensive to execute. However, this has cons of dividing O(n2) neighbors and is unlikely to scale. Steps of algorithm are explained in [9]. 4) Genetic Algorithms (GAs): Is a search technique [9] based on the Darwins theory of survival of the fit test? The population is a set of randomly generated individuals. Each individual is representing by variables/parameters called genes or chromosomes. The basic steps of Genetic Algorithm are (1) Encoding (2) Selection (3) Cross over (4) Mutation. 3. CONCLUSION In this paper we discussed about Regression test selection and Test Case Prioritization Selection. Regression testing is a style of testing that focuses on retesting after changes are made. In traditional regression testing, we reuse the same tests (the regression tests). In risk-oriented regression testing, we check the same module functionality as before, but we use different tests. Any test can be reused, and so any test can become a regression test. Regression testing naturally combines with all other test techniques. Therefore we use Test Case Prioritization technique inside Regression Testing. Test prioritization makes strengthen our regression testing for finding more severe fault in earlier stages. In this paper we discussed about different factor of prioritization. Customer priority has a great impact on PORT. Our view about both test case selection is, First version of test suite which developed by developer should have concrete test cases. Also at the same stage we should perform some prioritization. With earlier prioritization of test cases we can reduce our cost, time, effort and maximize customer satisfaction 4. References [1] Todd L. Graves, Mary Jean Harrold, Jung-Min Kim, Adam Porters, Gregg Rothermel, An Empirical Study of Regression Test Selection Techniques, Proceedings of the 1998 (20th) International Conference on Software Engineering, 19-25 April 1998 Page(s):188 197. [2] Leung, H.K.N., White, L., Insights into Regression Testing, Proceedings., Conference on Software Maintenance, 16-19 Oct. 1989 Page(s):60 69. [3] K.K.Aggarwal Yogesh Singh, Software Engineering Programs Documentation, Operating Procedures, New Age International Publishers, Revised Second Edition 2005. [4] Naslavsky L., Ziv H., Richardson D.J., A Model-Based Regression Test Selection Technique, ICSM 2009. IEEE International Conference on Software Maintenance, 20-26 Sept. 2009 Page(s):515 518. [5] Gorthi R.P., Pasala A., Chanduka K.K.P., Leong, B., Specification-Based Approach to Select Regression Test Suite to Validate [6] Changed Software, APSEC 08. 15th Asia-Pacific Software Engineering Conference, 3-5 Dec. 2008, Page(s):153 160 [7] Zengkai Ma, Jianjun Zhao, Test Case Prioritization based on Analysis of Program Structure, APSEC 08. 15th Asia-Pacific Software Engineering Conference, 3-5 Dec. 2008, Page(s):471 478 [8] Srikanth H., Williams L., Osborne J., System Test Case Prioritization of New and Regression Test Cases, 2005 International Symposium on Empirical Software Engineering, 17-18 Nov. 2005, Page(s):10 pp. [9] Rothermel G., Untch R.H., Chengyun Chu, Harrold M.J., Test Case Prioritization: An Empirical Study, (ICSM 99) Proceedings. IEEE International Conference on Software Maintenance, 30 Aug.-3 Sept. 1999, Page(s):179 188 [10] Zheng Li, Mark Harman, and Robert M. Hierons, Search algorithms for regression test case prioritization, IEEE Trans. On Software Engineering, vol 33, no.4, April 2007.

Realization of Life :: essays papers

Realization of Life At one point in one^Ã’s life, he will come to some realization, develop a higher understanding of himself, or have an epiphany of some type. This one incident can change a person^Ã’s entire outlook on life including their beliefs and practices. There will be many notable events in one^Ã’s life, but there will be only few incidents in which one will come to a profound comprehension of his life or life in general. These few incidents are what create adversity in one^Ã’s self. The mental unease which comes along with these incidents is not usually long lasting, but embeds a dramatic concept to which one will often refer. A few years ago, I underwent one of these experiences in which I realized that life entailed no inherent meaning, but only that of which I could myself assign to my actions and despite this I must somehow find happiness in my life. One will always perceive life and its events differently. Because of this, two entirely similar events may influence two individuals in the exact opposite directions. Persons can usually be associated with one of the traditional temperaments, which are phlegmatic, choleric, sanguine, and melancholic. These temperaments are representative of the four humors; phlegm, yellow bile, blood and black vile respectively. One will view and translate events based upon their own personal temperament. I find myself to be melancholic and in that, I find the most significance in seemingly insignificant events. During my freshman year, I was writing a paper for English Class late one night. I recollect the paper was based on the views of Ernest Hemingway. In my frustration, I asked myself, How important is this paper? This was the first time I had ever asked myself this question. In all the assignments prior to this point I had never questioned their importance. In fact, I surprised myself with the answer. At that moment, I realized that the essay was completely unimportant and would not effect me in the long run. Upon this, I began to exam all the events of earlier in the day. I could not find any real meaning in any of these events. Suddenly and horrifically I came to the assumption that not only my life, but life in general was seemingly meaningless in the scheme of the universe. With this conclusion I came to wonder, is life worth living? Up until this point I had found meaning in my life. In order to live productively, I

Argo

The Movie Argon did not win the Oscar for the best movie Just because people liked It. Argon Is a movie directed and produced by Ben Fleck, In the movie Ben Fleck also plays the role of a main character along with Bryan Cranston, Alan Irking, and John Goodman. The movie plays during the time Iran's Revolution. The movie based Itself on 6 Americans that work in the US embassy In Tehran and when the Iranian protesters break Into It they manage to escape and take shelter In the Canadian ambassadors souse.The CIA decides to collaborate with Hollywood and created a fake movie called Argon and the plan they had consisted In Glenn the 6 Americans fake passports, visas and take them out of the country Like If they where crew from the movie. I really enjoyed Argon but the things I like the more will be the acting, the set design and the movie plot. In my opinion the best thing about Argon will definitely be the story plot. The movie attracts many people because based on a true story movies ma ke people want to see t because you can actually see what happened with the people that lived thru those moments.It shows how one thing led to another, and the exact details, for example when the main actor (Ben Fleck) comes up with the idea while he talks with his son on the phone and they both watch a movie about space invaders. The set design in Argon makes the movie even more fascinating. All the scenes in the movie where supposed to be filmed in Tehran where actually in the US and I bet most people really thought they where filmed on Tehran, it can even be passed as a documentary limed by someone at the moment.The actors where also perfect in the movie, starting by Ben Fleck, he played the role of Tony Mended from the CIA and he is the one who extracts the Americans from Iran. He's character made a really good part because he made Tony Mended look like a passionate man, passionate for his work, his family, but also he was really smart and seemed to be professional at making str ategies In situations like the ones In Iran. Goodman and Irking play the role of the producer and the director of the fake movie.Many laughs come from them, they give the movie a comedy part even though the movie has nothing to do with comedy, both actors give an example of Hollywood people, mean but comedy mean and they have enemies and of course both of them are rich people. Even though Argon won the Oscar for the best picture and for many people It was with out doubt the best movie, there will still be people that disagree with this decision and of course the movie has its flaws because for what I know no movie has There exist a problem, Argon makes the situation look like if the extraction of the 6Americans was all thanks to Tony Mended and the CIA, when on the true story people like the Canadian ambassador had more to loose than its reputation. In defense to Argon the movie can certainly be bias, and since Americans made the movie and they save Americans they want to make the U S the protagonist of the movie, but that does not mean they say that Canada and other places had nothing to do with the extraction. I have also heard people say that they find offensive the fact that Goodman and Irking laugh about the situation when they are next to the pool in theirBeverly Hills mansion, and not in a live or die situation. Again in Argos defense those parts only give the characters characteristics and gives us a taste of a Hollywood life. Argon definitely deserved the Oscar for best picture; even though it had flaws it still makes a fabulous movie. The movie fabulously comes from its set design, acting and plot. But lets also give credit to the amazing actor and director the movie had, Ben Fleck. So liked or not the movie people can't deny â€Å"argon buck yourself† caused tremendous laughs in people.

Citizenship Birthright Under Fire Essays

Citizenship Birthright Under Fire Essays Citizenship Birthright Under Fire Essay Citizenship Birthright Under Fire Essay Citizenship Birthright Under Fire Summary During one morning in Washington, DC, Senator Mitch McConnell who is the Senate minority leader, argued with Senator Lindsey Graham of South Carolina about the 14th Amendment to the Constitution. The 14th Amendment grants citizenship to anymore born in the United States. Graham spoke out saying the Amendment was a mistake because children of illegal immigrants could become citizens if they were born in the United States automatically. He also stated as well as granting legal status to millions of illegal immigrants, he would also amend the 14th Amendment in order to nullify future unauthorized immigration. Republican and Democratic lawmakers were surprised with Graham’s proposal since he was basically the only Republican to negotiate with Democrats to create an immigration overhaul bill. This debate has been centered on the citizenship clause â€Å"All persons born or naturalized in the United States, and subject to the jurisdiction thereof, are citizens of the United States and of the state wherein they reside. People against this amendment have argued that illegal immigrants are not under U. S. jurisdiction and therefore America-born children should not be automatically become citizens. The amendment has been practiced since the 1860’s and if the law were changed it would make babies born from Mexican mothers illegally they would become immigrants at birth. Opponents against the amendment say that Mexican mothers would have the babies here in the U. S. so that hopefully the mothers would receive citizenship. The only thing is by law American citizen children must wait until they are 21 years old to apply for legal residency for their parents. About 4 million citizen children have at least one parent who is an illegal immigrant. Even though Graham is pushing to reconstruct the amendment it would be huge political proposition. Opinion I woke up this morning, proud to be an American. I do not usually think would if I was born somewhere else or would if my relatives never came over to America? Or even would if the 14th Amendment was never thought of or brought up? I just go about my day as usual. If I really look into it and think about it, if my relatives never came to America, I would not be sitting here in this comfortable chair, typing this paper for my government class. As a matter of fact I, as a human being, would not be here. My grandfather’s roots are from Mexico and my grandmother’s are from Germany. If it was not for the 14th Amendment, they would have not met or have been able to be in this country. People come to America for a better life and opportunity. The U. S. is very diverse with different cultures, religions, and races and yet some people whose ancestors came over here are arguing that it is not fair for other people to have an opportunity to succeed. Yet I sort of see why they are complaining because America gets bigger every year due to people coming over

Profile of Air Chief Marshal Sir Hugh Dowding

Profile of Air Chief Marshal Sir Hugh Dowding Born April 24, 1882, at Moffat, Scotland, Hugh Dowding was the son of a schoolmaster. Attending St. Ninians Preparatory School as a boy, he continued his education at Winchester College at age 15. After two years of further schooling, Dowding elected to pursue a military career and began classes at the Royal Military Academy, Woolwich in September 1899. Graduating the following year, he was commissioned as a subaltern and posted to the Royal Garrison Artillery. Sent to Gibraltar, he subsequently saw service in Ceylon and Hong Kong. In 1904, Dowding was assigned to the No. 7 Mountain Artillery Battery in India. Learning to Fly Returning to Britain, he was accepted for the Royal Staff College and began classes in January 1912. In his spare time, he quickly became fascinated by flying and aircraft. Visiting the Aero Club at Brooklands, he was able to convince them to give him flying lessons on credit. A quick learner, he soon received his flying certificate. With this in hand, he applied to the Royal Flying Corps to become a pilot. The request was approved and he joined the RFC in December 1913. With the outbreak of ​World War I in August 1914, Dowding saw service with Nos. 6 and 9 Squadrons. Dowding in World War I Seeing service at the front, Dowding showed a deep interest in wireless telegraphy which led him to return to Britain in April 1915 to form the Wireless Experimental Establishment at Brooklands. That summer, he was given command of No. 16 Squadron and returned to the fighting until posted to the 7th Wing at Farnborough in early 1916. In July, he was assigned to lead 9th (Headquarters) Wing in France. Taking part in the Battle of the Somme, Dowding clashed with the commander of the RFC, Major General Hugh Trenchard, over the need to rest pilots at the front. This dispute soured their relationship and saw Dowding reassigned to the Southern Training Brigade. Though promoted to brigadier general in 1917, his conflict with Trenchard ensured that he did not return to France. Instead, Dowding moved through various administrative posts for the remainder of the war. In 1918, he moved to the newly created Royal Air Force and in the years after the war led No. 16 and No. 1 Groups. Moving into staff assignments, he was sent to the Middle East in 1924 as the chief staff officer for the RAF Iraq Command. Promoted to air vice marshal in 1929, he joined the Air Council a year later. Building the Defenses On the Air Council, Dowding served as Air Member for Supply and Research and later Air Member for Research and Development (1935). In these positions, he proved instrumental in modernizing Britains aerial defenses. Encouraging the design of advanced fighter aircraft, he also supported the development of new Radio Direction Finding equipment. His efforts ultimately led to the design and production of the Hawker Hurricane and Supermarine Spitfire. Having been promoted to air marshal in 1933, Dowding was selected to lead the newly formed Fighter Command in 1936. Though overlooked for the position of Chief of the Air Staff in 1937, Dowding worked tirelessly to improve his command. Promoted to air chief marshal in 1937, Dowding developed the Dowding System which integrated several air defense components into one apparatus. This saw the uniting of radar, ground observers, raid plotting, and radio control of aircraft. These disparate components were tied together through a protected telephone network that was administered through his headquarters at RAF Bentley Priory. In addition, to better control his aircraft, he divided the command into four groups to cover all of Britain. These consisted of Air Vice Marshal Sir Quintin Brands 10 Group (Wales and the West Country), Air Vice Marshal Keith Parks 11 Group (Southeastern England), Air Vice Marshal Trafford Leigh-Mallorys 12 Group (Midland East Anglia), and Air Vice Marshal Richard Sauls 13 Group (Northern England, Scotland, Northern Ireland). Though scheduled to retire in June 1939, Dowding was asked to remain in his post until March 1940 due to the deteriorating international situation. His retirement was subsequently postponed until July and then October. As a result, Dowding remained at Fighter Command as World War II began. The Battle of Britain With the outbreak of World War II, Dowding worked with Chief of the Air Staff Air Chief Marshal Sir Cyril Newall to ensure that Britains defenses were not weakened in order to support campaigns on the Continent. Stunned by RAF fighter losses during the Battle of France, Dowding warned the War Cabinet of the dire consequences should it continue. With defeat on the Continent, Dowding worked closely with Park to ensure that air superiority was maintained during the Dunkirk Evacuation. As the German invasion loomed, Dowding, known as Stuffy to his men, was viewed as a steady but distant leader. As the Battle of Britain began in the summer of 1940, Dowding worked to ensure adequate aircraft and resources were available to his men. The brunt of the fighting was carried by Parks 11 Group and by Leigh-Mallorys 12 Group. Though badly stretched during the course of the fighting, Dowdings integrated system proved effective and at no point did he commit more than fifty percent of his aircraft to the battle zone. During the course of the fighting, a debate emerged between Park and Leigh-Mallory regarding tactics. While Park favored intercepting raids with individual squadrons and subjecting them to continued attack, Leigh-Mallory advocated for massed attacks by Big Wings consisting of at least three squadrons. The thought behind the Big Wing was that a larger number of fighters would increase enemy losses while minimizing RAF casualties. Opponents pointed out that it took longer for Big Wings to form and increased the danger of fighters being caught on the ground refueling. Dowding proved unable to resolve the differences between his commanders, as he preferred Parks methods while the Air Ministry favored the Big Wing approach. Dowding was also criticized during the battle by Vice Marshal William Sholto Douglas, Assistant Chief of Air Staff, and Leigh-Mallory for being too cautious. Both men felt that Fighter Command should be intercepting raids before they reached Britain. Dowding dismissed this approach as he believed it would increase losses in aircrew. By fighting over Britain, downed RAF pilots could be quickly returned to their squadrons rather than lost at sea. Though Dowdings approach and tactics proved correct for achieving victory, he was increasingly seen as uncooperative and difficult by his superiors. With the replacement of Newell with Air Chief Marshal Charles Portal, and with an aged Trenchard lobbying behind the scenes, Dowding was removed from Fighter Command in November 1940, shortly after winning the battle. Later Career Awarded the Knight Grand Cross of the Order of the Bath for his role in the battle, Dowding was effectively sidelined for the rest of his career due to his outspoken and forthright manner. After conducting an aircraft purchasing mission to the United States, he returned to Britain and conducted an economic study on RAF manpower before retiring in July 1942. In 1943, he was created First Baron Dowding of Bentley Priory for his service to the nation. In his later years, he became actively engaged in spiritualism and increasingly bitter regarding his treatment by the RAF. Largely living away from the service, he did serve as the president of the Battle of Britain Fighter Association. Dowding died at Tunbridge Wells on February 15, 1970, and was buried at Westminster Abbey. Sources Royal Air Force Museum: Hugh DowdingWorld War II Database: Hugh DowdingRAFWeb: Hugh Dowding

Free Essays on Black Soldiers in the Civil War

The American Civil War was a conflict between the Union and the Confederacy. It was a war between the states. The North was fighting to abolish slavery and the South was fighting for their independence. During the war, roughly three million people fought for their cause. The majority of these three million soldiers are sung heroes. However, there are still those heros who people are unaware of. One rarely hears about these unsung heroes who were of tremendous assistance to the cause. These heroes are the southern slaves who became soldiers and joined the Union Army. Although many do not know of their role, the black soldiers played a very significant part in the American Civil war. There were many different black regiments that took part in the fight for freedom. Some examples of such regiments were the 54th Massachusetts, the Black Brigade of Cincinnatti, and the First Regiment South Carolina Volunteers. In addition to these, there were also countless others. Hundreds of thousands of black men wanted the chance to fight for their freedom. The 54th Massachusetts was organized in March of 1863 at Camp Meigs, Readville, Massachusetts by Robert Gould Shaw. This was one of the first all black regiments formed. Free blacks from the north, particularly Massachusetts and Pennsylvania, made up this regiment. The main sacrifice made was life. Soon after being formed, the 54th engaged in battle at Battery Wagner. There was over 250 men killed. Included was the founder Colonel Shaw, who died on the crest of the enemy parapet shouting, â€Å"Forward, Fifty-fourth!†2 Several other members of the 54th either risked or lost their lives. One such person was Sgt.! William H. Carney. He received the Medal of Honor for risking his life in action. His actions were described as follows: â€Å"When the color sergeant was shot down, this soldier grasped the flag, led the way to the parapet, and planted the colors thereon. When the troo... Free Essays on Black Soldiers in the Civil War Free Essays on Black Soldiers in the Civil War The American Civil War was a conflict between the Union and the Confederacy. It was a war between the states. The North was fighting to abolish slavery and the South was fighting for their independence. During the war, roughly three million people fought for their cause. The majority of these three million soldiers are sung heroes. However, there are still those heros who people are unaware of. One rarely hears about these unsung heroes who were of tremendous assistance to the cause. These heroes are the southern slaves who became soldiers and joined the Union Army. Although many do not know of their role, the black soldiers played a very significant part in the American Civil war. There were many different black regiments that took part in the fight for freedom. Some examples of such regiments were the 54th Massachusetts, the Black Brigade of Cincinnatti, and the First Regiment South Carolina Volunteers. In addition to these, there were also countless others. Hundreds of thousands of black men wanted the chance to fight for their freedom. The 54th Massachusetts was organized in March of 1863 at Camp Meigs, Readville, Massachusetts by Robert Gould Shaw. This was one of the first all black regiments formed. Free blacks from the north, particularly Massachusetts and Pennsylvania, made up this regiment. The main sacrifice made was life. Soon after being formed, the 54th engaged in battle at Battery Wagner. There was over 250 men killed. Included was the founder Colonel Shaw, who died on the crest of the enemy parapet shouting, â€Å"Forward, Fifty-fourth!†2 Several other members of the 54th either risked or lost their lives. One such person was Sgt.! William H. Carney. He received the Medal of Honor for risking his life in action. His actions were described as follows: â€Å"When the color sergeant was shot down, this soldier grasped the flag, led the way to the parapet, and planted the colors thereon. When the troo...

The History of Baseball Research Paper Example | Topics and Well Written Essays - 2250 words

The History of Baseball - Research Paper Example n 1908, the commission published their final report concluding that Abner Doubleday invented Baseball in the town called Cooperstown, New York in the year 1939 (John Doyle Papers 49). How they came up with such a conclusion is based on the testimonies of Abner Graves, a resident of Cooperstown. Later on, such report has been proven to be a mistake as it was discovered that Doubleday wasn’t in Cooperstown at that year. To add, Graves was convicted of murder and was sent to the asylum for being insane. Alexander Cartwright Alexander Cartwright is another popular name in the history of Baseball. In 1845, Cartwright wrote the rules of a New York baseball team called Knickerbockers. And later on, Shane Foster help revolutionized the Knickerbocker rules into the modern baseball rules of today. In 1953, the Congressed credited the invention of modern baseball to Alexander Cartwright and he was included in the Baseball Hall of Fame (Peterson 8). Although the term may not be fitting, h e is the most deserving to have the title. Alexander Cartwright was also the umpire of the first recorded baseball game in America dated June 19, 1846 in New Jersey. Knickerbocker Baseball Club and New York Baseball Club, 1846 During the year 1845, the Knickerbocker Club of New York City was making use of the Elysian Field in Hoboken, New Jersey. They were playing and practicing here as this is the only place that has soft ground to play on within the area. In 1846, the first recorded U.S. baseball game took place here with the Knickerbocker Club playing against the New York Nine (Seymour 27). The New York Nine won the game. Because of the success of this game, more amateur teams were formed. By the year 1957, the National Association of Baseball Players was formed and 25 amateur teams joined.... This research paper describes the history of baseball, the most favorite American sport. Abner Doubleday is the man believed to be the inventor of baseball. In 1939, everyone thought that Abner Doubleday was behind the sport because of a testimony of another man. However, there was no evidence to prove that he is indeed the man behind baseball. In fact, through all the papers Doubleday has written, he has never mentioned anything about being the proponent of the American sport; he never made the claim. One of the people behind this theory is Albert Spalding. In 1905, Spalding organized the Mills Commission. Members of the commission include Spalding himself, Abraham Mills, Morgan Bulkely, Arthur Gorman, Nick Young, George Wright, Alfred Reach and James Sulivan. And from this list, none of them are historians. The commission was geared towards coming up with a report on who really is the prominent man behind the sport. In 1908, the commission published their final report concluding that Abner Doubleday invented Baseball in the town called Cooperstown, New York in the year 1939. How they came up with such a conclusion is based on the testimonies of Abner Graves, a resident of Cooperstown. The paper concludes that it can take a lot of work before Baseball will gain as much popularity as leagues like the National Basketball Association or the National Football League. The proud history of the sport is the primary reason why it has survived and why baseball fans should be continuously optimistic for the future of baseball.

Amendment of the VAWA statute Thesis Example | Topics and Well Written Essays - 4000 words

Amendment of the VAWA statute - Thesis Example One of the goals of this legislation was to relieve aliens whose U.S. citizen spouses were abusing them from depending on that spouse to obtain legal immigration status. See Violent Crime Control and Law Enforcement Act, Pub. L. No. 103-322, 108 Stat. 1796 (1994) ("VAWA 1994"). Previously, an alien seeking lawful permanent resident ("LPR," or "green card") status based on her marriage to a U.S. citizen or LPR was entirely dependent on her husband to file an immigrant visa petition on her behalf 1.1See 8 U.S.C. ' 1154(a)(1) (1993) (repealed). Congress was concerned that such women were often pressured into remaining in abusive marriages, in light ofthe threat that their husbands would withdraw the visa petitions if they left, thereby putting them at risk of deportation. See 61 Fed. Reg. 13061, 13061-62 (Mar. 26, 1996) (noting that "some abusive citizens . . . misuse their control over the petitioning process . . . . to perpetuate domestic abuse"). Through VAWA 1994, this statute was amended to allow such an alien to "self-petition" for immigrant classification; to prevail, she was required to demonstrate that she was married to a U.S. citizen or LPR, was eligible for immigrant classification based on that relationship, was residing in the United States and had, at some point, lived there together with the spouse, entered into the marriage in good faith, was a person of good moral character, would experience "extreme hardship" if deported, and, during the marriage, either she or her child "was battered or subjected to extreme cruelty perpetuated by the alien's spouse." See H.R. Rep. No. 103-395 (1993), at 23-24; see also 8 U.S.C. ' 1154(a)(1); 8 C.F.R.' 204.2(c)(1)(i). If the petition is granted, the alien can apply to adjust her status to that of an LPR; if it is denied, she can file an administrative appeal. 8 C.F.R. ' 204.2(c)(3)(i)-(ii). VAWA 1994 also provided a remedy for battered spouses who had already been placed in deportation proceedings, by relaxing the requirements for the form of relief known as "suspension of deportation." See VAWA 1994 ' 40703(a) (codified at 8 U.S.C. ' 1254(a))(repealed 1996); Hernandez v. Ashcroft, 345 F.3d 824, 832 (9th Cir. 2003). This form of relief was repealed altogether in 1996, and replaced with an application now known as "cancellation ofremoval." See Illegal Immigration Reform and Immigrant Responsibility Act ("IIRIRA"), Pub. L. No. 104-208, ' 304(a)(3), 110 Stat. at 3009-596-606 (1996) (amending the INA to add, inter alia, section 240A, now codified at 8 U.S.C. ' 1229b). Normally, a non permanent resident seeking cancellation must demonstrate, inter alia, that she has been physically present in the United States for ten years, and that her removal would result in "exceptional and extremely unusual hardship" to a U.S. citizen or LPR relative. 8 U.S.C. ' 1229b(b)(1). If the alien can demonstrate that she was "battered or subjected to extreme cruelty" by a U.S. citizen spouse or parent, she need only show three years of physical presence, and that she personally would suffer "extreme hardship." 8 U.S.C. ' 1229b(b)(2). If she prevails in her application, then her status is adjusted to that of an LPR. 8 C.F.R ' 240.70(c). If her initial application is unsuccessful, she can appeal to the Board of Immigration Appeals and then to a Court of Appeals; if she is ultimately unsuccessful, she is

Organizational research on E-commerce Coursework

Organizational research on E-commerce - Coursework Example After going through the education sector, that has vigorous training from the primary level, secondary and tertiary level we gain skills that lead us to seek a way of earning an income. Most of us fall under the employment sector. Others start their own business. From this business ventures, Organization are formed. The investments call for skilled and semi-skilled employees to run their business objective. (Chava & Nachmais, 2008).Research has been carried out to find out the level of job satisfaction in a given a given organization. The bigger and complex the organization is, it calls to different levels of management. In this organizations highest level of management being the Chief Executive Officer to the most junior staff. At these different levels the employees can be at rewarding and overwhelming positions mostly the managers. This paper will critically evaluate the research done on why the employees feel overwhelmed with work demands, workloads and work related stress. On th e last part of this paper, the paper will focus on where we have adequate staff to perform the job properly which allows the organization to provide top quality of patient care. Problem Statement Employees more often than not feel overwhelmed, and may be required to figure out what might be the underlying issue in their organization of work. Most of the time the situation is not as bad as the employees may think. Perception is a key factor while juggling in between the duties allocated and personal life. Many feel they don’ have enough time for their social life. Those who have families and dependents to look after feel that their jobs are too tying. The key factor is fatigue and balance of the world around any given individual. (Creswell, 2003). When you feel overwhelmed you need to figure out ways to rework your schedules and be in a position to accomplish whatever is required of you and re-energize on the areas that need your attention. Prioritizing on the core duties will ease the tension of feeling overwhelmed. As the current situation is solution sort to cap on this burning issue both in the government sectors and in the private sector. Seeking for help in work place is highly encouraged .employees should never feel ashamed to seek for assistance in their department. This can be practiced by the act of delegating, some of their duties to the skilled employees in their department. By failing to complete certain tasks does not necessarily mean the employee is incompetent, it might be the company has overloaded these employee and would need some assistance to meet the business objective. (Chava & Nachmais, 2008). The company at sometimes put too much on the employees shoulders to carry. Open communication needs to be put in place so that whenever such occurrence in the work place. Time management has been an area of success to those who use this asset well. Employees are overwhelmed because they fail to manage time well. Employees get overwhelmed whe n time catches up with them. Inevitable situations do occur in the work place, with the right priorities such situation is solved in a well speculated manner. Employees should focus on important issues at hand and solve them in good time and eliminating the overwhelming factor in the work place. Use of available technology advancement can ease the overwhelming situation towards the employee. A good example would be like when an employee is on leave or not in a position to access the office for some time, the can set auto reply on their outlook and e-mails to notify the fellow colleagues that this particular person is not available for this certain period of time. Use of blackberry handsets and the internet enabled handset can ease communication and task and these are some of the new technologies that can be used to simplify issues. (Spackman, 2002). Literature Review The major principle for growing the employee awareness is for the team to have a complete overview of what their empl oyer is looking for in the survey. Approximate 60 % will be

Small and Medium Entreprises in an international context Essay - 1

Small and Medium Entreprises in an international context - Essay Example he play of market dynamics and the intensity of competition to get set up, operate, overcome problems and manage to survive is the overall background of this research paper, signifying the basic interest of customer orientation of SME, extending to how it is done by the owner / managers, trends and success. In this section of introduction, the reader will encounter a general idea of SME’s, what are they, SME’s in the UK, and further focus on the region of Yorkshire and Humberside (which is the base region of this research paper). Then it states about the position and perception of this study the researcher is going to take the interest in the topic. Last but not the least, is the research structure that how I am going to do the research, tools to be used, systematic procedure in relation to the guidelines stated out, its limitations and advantages. Designing a method so as to favour investment, in SMEs, innovation training and clusters of enterprises, elements that are considered particularly important in the context of economic development, modernisation and employment prospects and standard of living, innovation and entreprenureship and growth. In the United Kingdom, it has remained one of the main destinations of FDI inflows. The ability of the region to attain and retain investment and skilled people reflects on the quality of life and environment and perceptions of the region as a good place to live and do business. The U.K. labour govt. have made it known that the future U.K. economy will become increasingly reliant upon SME’s with the formulation: -National Skill Task Force. (The opportunity to networks and access to world class value-adding information.) This region is clearly defined sub-regions, West and North Yorkshire, Humber and South Yorkshire. This region has experienced significant economic upheaval in the last decade, running down of the coal industry, decline in heavy industry, restructuring of steel industry. The majority of SME

Inquiry letter Assignment Example | Topics and Well Written Essays - 500 words - 1

Inquiry letter - Assignment Example Do they initiatives fully counter the challenges? 4. What leads to either the failure or success of firms in the Parma PDO Ham Sector? What tactics and methods are used to determine whether a firm has failed or succeeded in a particular year? How does the sector’s management ensure that the firms with debts pay them? 5. What characteristics place a firm in the SMEs category of the Parma PDO Ham Sector? What provisions are put in place to ensure that a SME does not go bankrupt? Does the sector have a limitation on the number of firms involved? 6. What is the comparison between the profit margins and the financial margins? Are there statistically significant differences? What approaches are applied to calculate the Interest Coverage Ratios (ICRs)? Are there any similarities between the traditional and non-traditional Interest coverage Ratios (ICRs)? 8. How is the general equation of the balance sheet in the Parma PDO Ham Sector expressed? Which factors and results are compared in the sector’s balance sheet? Which specific intermediate profit margins are applied as variables and why? 9. What strategies doe the Parma PDO Ham Sector put into place to ensure that firms can differentiate in the production and at the same time raise the sales? What demerits come with these strategies? Are there any characteristics that have the effect of increasing the capital needs? 10. Are there any characteristics of production and investment applied by the sector that affect the capital structure? What are the large amounts of capital required by the firms for? Is there any correlation between economic and financial margins? If yes, what is the main cause of the correlation? If No, what strategies do you apply to avoid this 11. Do the Parma PDO Ham processing firms often have difficulties paying interest charges and distributing dividends? What is the analysis of the relationship between the sector firms and the

Week 3 Reflection Assignment Example | Topics and Well Written Essays - 250 words

Week 3 Reflection - Assignment Example The most neutral designation would perhaps be to provide initially the client with the level of change that is available to the organization and the models therein. This would provide a broad scope for the client to understand the needed change and the impact the level of change adopted will have to the organization. Leading technical change is probably the most significant and difficult leadership consultant responsibility. The effective consultant is required to facilitate adaptation thus revitalize an organization in a changing environment. However, it is important to note that many organizations operations have become very dynamic, and thus value level change is in many cases preferred. Nonetheless, the technical level change initiative would not yield the same result as value level change and can affected through effective institutional leadership. Organization changes will happen and affected within an organization at various levels. Likewise, the model favors incorporating various dynamics organizational change to the latter. This is in consideration that the client who is the organization has decided not to incorporate a value level

Small and Medium Entreprises in an international context Essay - 1

Small and Medium Entreprises in an international context - Essay Example he play of market dynamics and the intensity of competition to get set up, operate, overcome problems and manage to survive is the overall background of this research paper, signifying the basic interest of customer orientation of SME, extending to how it is done by the owner / managers, trends and success. In this section of introduction, the reader will encounter a general idea of SME’s, what are they, SME’s in the UK, and further focus on the region of Yorkshire and Humberside (which is the base region of this research paper). Then it states about the position and perception of this study the researcher is going to take the interest in the topic. Last but not the least, is the research structure that how I am going to do the research, tools to be used, systematic procedure in relation to the guidelines stated out, its limitations and advantages. Designing a method so as to favour investment, in SMEs, innovation training and clusters of enterprises, elements that are considered particularly important in the context of economic development, modernisation and employment prospects and standard of living, innovation and entreprenureship and growth. In the United Kingdom, it has remained one of the main destinations of FDI inflows. The ability of the region to attain and retain investment and skilled people reflects on the quality of life and environment and perceptions of the region as a good place to live and do business. The U.K. labour govt. have made it known that the future U.K. economy will become increasingly reliant upon SME’s with the formulation: -National Skill Task Force. (The opportunity to networks and access to world class value-adding information.) This region is clearly defined sub-regions, West and North Yorkshire, Humber and South Yorkshire. This region has experienced significant economic upheaval in the last decade, running down of the coal industry, decline in heavy industry, restructuring of steel industry. The majority of SME

Week 3 Reflection Assignment Example | Topics and Well Written Essays - 250 words

Week 3 Reflection - Assignment Example The most neutral designation would perhaps be to provide initially the client with the level of change that is available to the organization and the models therein. This would provide a broad scope for the client to understand the needed change and the impact the level of change adopted will have to the organization. Leading technical change is probably the most significant and difficult leadership consultant responsibility. The effective consultant is required to facilitate adaptation thus revitalize an organization in a changing environment. However, it is important to note that many organizations operations have become very dynamic, and thus value level change is in many cases preferred. Nonetheless, the technical level change initiative would not yield the same result as value level change and can affected through effective institutional leadership. Organization changes will happen and affected within an organization at various levels. Likewise, the model favors incorporating various dynamics organizational change to the latter. This is in consideration that the client who is the organization has decided not to incorporate a value level

Abnormality - deviating from what is normal Essay Example for Free

Abnormality deviating from what is normal Essay The meaning of abnormality is deviating from what is normal, this sounds simple enough, but what do we classify as being normal. Statistical infrequency is one approach of trying to define normal and abnormality by using statics to identify certain behaviors within a population and does this correctly, but it does not however identify which behaviors within a population need treatment (undesirable). For example trait anxiety, someone with high trait anxiety would be advise to have some sort of treatment, however someone with low trait anxiety is hardly clinical abnormality and could be desirable. So there would be seen to be a glitch in this definition of abnormality, as it does not define how behaviors maybe seen as desirable or undesirable. Furthermore against this definition of abnormality is that the statics only relate to one source of population and does not apply to any other age groups or cultures. Two more attempts of defining abnormality are the Failure to Function Adequately theory and also the Deviation From Social Norms. Failure to Function Adequately basically means unable to perform a normal state of every day living, and it is the social groups them selves that contribute to determine what is a normal state of living, and if an individual is unable to function adequately, that would suggest that they have a abnormal behavior. Rosenhan Seligman (1989) suggested seven concepts of abnormal behavior, that by then selves would not suggest someone is abnormally but if one or two of the behaviors did occur then the individual would be seen as being abnormal. The seven concepts of behavior that Rosenhan Seligman came up with was: Suffering-This is a key feature to abnormality but yet almost all normal individuals endure suffering, for example losing a loved one. Maladativeness- This behavior prevents the individual of making major life goals, for example creating a good relationship with another or unable to work efficiently. Vividness and unconventionality of behavior- This behavior is aimed at when an individual behaves differently in situations to those surrounding them. Unpredictability and loss of control- Abnormal individuals behavior is often uncontrollable. Observer discomfort-This is even the observer fells uncomfortable with another individuals behavior. This concept of behavior may differ between other cultures. Violation of moral and ideal standards-this behavior concerns the established moral standards within a population, but the majority of people may fail to maintain those standards.

A Critical Appraisal Of Emirates Airlines Public Relations Marketing Essay

A Critical Appraisal Of Emirates Airlines Public Relations Marketing Essay Virtual public relations may be defined as the utilization of news or print media to publicize the positive image of our company and its product and services along with its business operations methodology; it also includes creating and developing good relationships with local media representatives, customers and community. History: Emirates Airlines commenced its business operations in the year 1985, with the financial resources of $10 million and machinery resources of 2 rented aircraft. The formation of a company was the response of Gulf Air towards its cut back business operations. Its maiden flight commenced towards Karachi on 25th October 1985. Emirates Airlines created a remarkable record by earning maximum profit within 9 months of its business operations. New destinations have been supplemented by Emirates which includes Bombay, Cairo, Colombo, and Dhaka. After the end of two years it enhanced its destination to Europe commencing with London. Apart from them enormous destinations have been added by Emirates in rapid progression. Mission and Vision: Emirates Mission includes sustaining and maintaining the consistent growth of its business with a growth rate of 20% in the upcoming years. The Vision of Emirates is to create and sustain the market leadership which seems ahead of conservative track. Brief Description of Emirates Airlines: Emirates Airlines is the part of the Emirates Group, a leading group of UAE having its global presence in worldwide markets with an impressive brand image in the field of travel and tourism and aviation. The hub of Emirates Airlines is situated at the International Airport in Dubai and its group is possessed by the Government of Dubai. It is operated as the national airlines of Dubai and UAE. It has 2400 passenger flights per week providing services to the worldwide passenger to reach their destination. It is the top most airlines of the Middle East, winning maximum awards for its augmented business operations and services. Figure : Organizational Structure of Emirates Airlines: Media Relations of Emirates Airlines: Media relations helped a lot to keep the Emirates Airlines in the worlds media headlines. During the last year, the company has invested more than US$ 187.7 million for over 40600 media articles which is equivalent to the value invested for the advertisements. With the help of such investment, the company approached a great customer reach and media analysis shows that customer coverage gives an overwhelming and positive response. Emirates Airlines first A380 aircraft have grabbed the great media attention globally even though the Emirates airline is not the first airline to launch such aircraft. The renounce ceremony in Hamburg witnessed more than 800 journalists and celebrities. Through this ceremony, the media relations of the Emirates Airlines have received the global reach through interviews with the higher authorities of the company and the key aviation writers who have experienced the product and services of such new and innovative aircraft. During the six month campaign of such launch and renouncement, the company has received more than 1000 media requests to provide the information and images of the newly innovative product. Due to these strong media relations of the company, more than 1000 aviation and lifestyle writers have experienced the services of the newly launched product and provide their positive feedback by awarding it as a next generation aviation technology and travel comforts through such media only which ultimately affect the global customer reach and helps to attract more and more potential customers. The opening of new Emirates terminal 3 at the Dubai International Airport was spread among the advisories and travelers through these strong media relations of the company. Media relations emphasized various aspects of the new terminal in order to enhance the features to the customers which attracted a vast potential customer range towards the products and services of the company. In order to strengthen the Media Relations, the company organizes media tours, video recording and photography opportunities for various journalists in every six months. Besides the main news of the company, the global media relations also provides the media coverage to the launch of various other destinations of the company in all over the global market which attracts the potential customers towards the five star best airlines of the world. Media relations also support various other differentiated products of the company such as luxury hotels through public relations strategy and they also provide media support for facilitating its portfolio to other hotels. The internal awareness team of the company has launched a new interactive group world which keeps watch over the internal campaigns through integrating all the channels of communication including media relations which provides strength to the company to enhance the customer reach. Community Relations of Emirates Airlines: Community relations include the social responsibility of the company towards the stakeholders which affects the success of the company a lot. With the advent of liberalization of traffic rights, the Emirates Airlines have developed a new department of public affairs and government engagements. The department of public affairs launches a campaign in order to help the company in lowering down the air passenger duty by the UK government. It had launched a new publication which shares the airline industry news and related international policy news. This feature is also added to the website of the company. Industry affairs are trying its level best to represent the Emirates airlines at the IATA agency and services conference in relation to both the passengers and the cargo operations. The Company also has joined the Billing and Settlement Plans with 99 other countries. The industry affairs initiate the web sales through the industrial banks facilitated by the travel agents and thus adopt the IATA resolution changes. The environmental affairs launch various environmental policies which tend to make the Emirates Airlines as the most Eco friendly airlines of the world. The ever largest single recycling program is the part of such projects which tends to collect thousands tones of paper, cardboard, plastic and aluminum from the various buildings concerned with the company. Consumer Relations of Emirates Airlines: Consumer relations are very essential for any company in order to satisfy them with the product and services through resolution of their problems and complaints and make them the loyal customer for the future course of time. For enhancing the consumer relations, Emirates Airlines have separate Customer Affairs and Service Audit (CASA) centers at various locations of each destination which understand and resolves customer problems and complaints. Last year, CASA continued to be decentralized by opening a new office in Johannesburg, Osaka, Hong Kong, and Tehran which adds the strong network to the existing CASA centers at UK/Europe, America, Australia, New Zealand and India. The development of such network helped the company in handling the complaints of the customers as it has shown 50 percent improvement in solving out such problems. This center helps the customers to be dealt with concern at the local level itself and their problems get solved more effectively than earlier. Due to this service improvement in handling problems, 66 % reduction in Baggage Claim Processing has been observed. The company is planning to develop the training and development plan for the CASA employees so as to improve their skills in handling the customer problems more efficiently and effectively. The Knowledge Portal will support such plan in order to share the related data and information. CASA shows an empathetic, caring and personalized behavior towards solving the customer problems and complaints and providing full support to the customers to satisfy their expected standards and quality to make them loyal customer for the products and services of the company. In order to sustain the growth, quality standards and reputation of the company, the Service Audit Team continuously controls and monitors the standards of products and services. The Mystery Shopper team of the company monitors and evaluates the contribution of the staff towards maintaining the expectations of the customers. Service Audit evaluates all the customer services regularly in order to deal with the customers more effectively. These services involve service delivery, airport services, skywards, and the call centers operated worldwide to solve the customer problems. Discussion: Though the public relations of Emirates Airlines impact a lot on the international media and the potential customers yet the company PR need to adopt various changes as per the requirement of competitive environment in order to take the full competitive advantage of the global international market. Though the company has the strong media relations which provide a great exposure to every event held in the company and the company also provides great opportunities of news and events to the media yet there are various changes which are yet to be implemented. These changes involve the use of social media for strengthening the media relations of the company. Now a day most of the companies are using social media such as Facebook, twitter, MySpace and various other social networking sites in order to have great exposure from the customers and the media. The same development is applied to the customer handling departments, to provide ease to the customers for communicating their problems and complaints, most of the companies are now taking help of social networking sites and the internet which is the quick and easy means of communication nowadays. The community relationships such as social events and other environmental initiatives are now being spread and run through the social networking sites by various companies. In this relation the Emirates Airlines are lacking as it is not using the easiest and the renowned means of public relations and communication. Though the company is developing various kiosks to handle the customer requests, problems and complaints, though it is taking various environmental and industry affairs initiatives, though it is providing various opportunities of media exposure, yet it needs to use the social networking sites as the strongest and prominent means of public relations in order to strengthen the orga nization efficiently and effectively. In relation to customer problem and complaints handling, the initiative of the company to run CASA ad providing training to the employees to solve the problems and complaints of customer effectively is really appreciable as compared to the other companies of the same industry. The media opportunities and other community development initiatives of the company are remarkable and appreciable in relation to fulfilling the corporate social responsibility. Conclusion: Â  Public Relations play a very prominent role in maintaining good rapport with the customers, media and community. Public relation helps in spreading information regarding the company to the target group of customers. It serves as the most cost effective tools of promotion which helps with the publicity of the companys products and services. The information publicizes through public relation are comparatively effective on a long term basis and on the large geographical areas in comparison to other promotional tools and techniques. Emirates Mission includes sustaining and maintaining the consistent growth of its business with a growth rate of 20% in the upcoming years. The Vision of Emirates is to create and sustain the market leadership which seems ahead of conservative track. The Public Relation of Emirates Airlines with the customers, media and community prove to be very helpful in the accomplishment of its aforementioned mission and vision and it is also the secret behind its success and market dominance in UAE. In relation to Public relations department, the company is doing well and most of its initiative is appreciable yet there are various changes and updating as per the competitive environment which are needed to be adopted and applied in order to have pace with the changing business environment.