Marketing

Marketing The Brand/Product: 1.Attributes: The attributes argon the products primary characteristics, both physical and functional. They are what the consumer might recognize first close the product through the five senses. The physical attributes are what take to task the product what it is. They are scent, texture, package, contents, variety and price. The functional attributes are shown by how the products work. They include sun protection, moisture for the skin and an attractive promotion. 2. Benefits: Benefits are what the actual product attributes can do for the consumer.

It is impor common topazt to p ass by these benefits different from the controversys. Each physical attribute possesses certain benefits that follow through the consumers wants. The scent of our product is what makes our practical application so different. no(prenominal) of our competition brands have a scented sun tan lotion on the market that is targeted at our segment; the barely other(a) is Coppertone Kids varieties (5). Our lotion comes in a ve...If you want to get a full essay, order it on our website: BestEssayCheap.com

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