Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology

Introduction Marketing look comprises one of the most essential and fascinating facets of selling (Malhotra and Birks (2003: p2)). It links the consumer, customer and public to the vender through schooling which is used to identify and define market opportunities and problems; to generate, refine and gauge marketing actions; and to improve understanding of marketing as a process and of the ways in which ad hoc marketing activities tramp be made more impressive (Malhotra and Birks (2003: p6)). This assignment looks into the seek of the market potential of a elect intersection, concentrating mainly on the primary look for and developing a research methodology. The research will be conducted for the accompany Sony Ericsson; the crossing is a grass line extension for the mobile echo market that is to be integrated into the period of walkover market. This harvest-time will offer the consumer the talent to use their mobile mobilize as a gaming device and play ag ainst other(a) users via Bluetooth and GPRS. At present, the only company selling this type of product is Nokia, with their product N-Gage. Product Description In October 2003, Nokia launched a scud hold gaming/mp3/radio/mobile phone called N-Gage. The N-Gage has a game quality 3D colour screen, with Bluetooth wireless connectively and GPRS bread and butter (Nokia, 2003) that enables gamers to play multiplayer games at a whole different level.

The pay back of Nokia was to embark the portable gaming market, competing along spatial relative the massively popular Nintendo crippled boy (RCR wireless News, 22( 40)). understate of Sony Ericsson In Sept! ember 2001, the formation of an equally have conjunction mobile communications venture of Sony and Ericsson gave each side the benefits they sought. For Sony, it gained a step into the European mobile market and Ericsson gained Sonys unassailable consumer marketing skills. (Datamonitor 2003). Problem Definition This is a problem identification research that seeks... If you indirect request to get a full essay, localise it on our website: BestEssayCheap.com

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