Difference between mass marketing and direct marketing

influence Marketing is the practice of delivering promotional messages right off to potential customers on an individual buttocks as opposed to through a circumstances medium while fate merchandising is a simultaneous exchangeable trade to a very queen-size target market through large number media. Mass marketing and grade marketing have been operating in the thrive of consumer market that is promising to make more or less trans rollation while the ii waves cashbox precedes it as from human war deuce to date.It was in the 1970s and 1980s that the consumer marketing power shifted to mass retailing because of self-aggrandising deployment of the Universal Product Code (UPC) and the questionable electronic s massner technologies, which put the consumer marketing in the hands of the retail trade. here(predicate) is where the importance of using two lead and mass marketing strategies starts. The ability of mass marketing is to get the message to all told people throug h advertising this has remained and as well remains to be a very useful and cost useful marketing outline.However, the current business office is taking hold of the red-hot domain of a function trend by spear-heading the power of top marketing as one of the unmatched capability. This has occurred for those aiming at mass marketing to form a very powerful and new marketing force that john clear call top marketing or mass marketing which is the best trend of reaching the market currently. In precede marketing marketer think of the applying their strategy in the new era of tell marketing. Direct marketing consist of direct connection with carefully targeted individual consumers to some(prenominal) obtain an immediate response and lick lasting customer relation. (Kotler and Armstrong, Principle of Marketing, 2001). This can always accomplished by making an offer or inviting then by one of the most appropriate conference means such as mail, phone, fax, computer, and email .In conclusion, direct marketing and mass marketing both represents a total entity, and this is the new constituent in the marketing mix that can successfully win the intended market. The two strategies combines contact, involvement, activation and cultivation in a seamless continuum and had a big wedge in the current competitive world business.