Snacks To Go

I.Executive Summary Jill Harms is the assistant category Manager for the Nuts, Natural Snacks and Cookies kin at Sathers, Inc., with a half year of experience merchantman her. The Sathers brand dates back to 1936, beginning with cookies while later adding candy, wacky and natural snacks to the brands offerings. Per Sathers President, William Bradfield, the political segmentationys termination is to be profitable, continue to grow, with a focus on candy. future(a) ripening strategies include the growth of the nut, natural snacks and cookie return line, notwithstanding the intent is for candy to be the core fruit line. Sathers prides itself on providing value that includes product quality, variety, availability, cost, packaging and quantity. Sathers has a securities industry utility with its fast distribution model that controls the product from intersection to the retail commercialize. Sathers has tar braceed the product category that Jill represent s for growth, with the new Snacks to Go highly-developed as sidetrack of the strategy. The initial product line initiation produced sales results that did not meet expectations.

Jill must nettle recommendations to the ships companys Director of Marketing, Mike Halverson, on the future of the Snacks to Go product line, with possible course of action including new commercialize research, a different marketing approach, adding candy or cookies, expenditure adjustments or abandoning the product all to worryher. II.Situational Analysis Phase 1: The Environment 1. sparing Conditions and Trends a.Cand y consumption in the U.S. is on the snarf i! n the 10 year period preceding the case, with 16 lbs per capita in 1986 increasing to 22 lbs in 1994. b.Growth is seen in part due to an increase in societal health mortal allowing more people to be rewarded with a candy product. c.Sathers twain for $1.00 brand is likely to do better in ugly economic conditions. d.The majority of candy buying decisions are make at the point of purchase. e.The market research indicates that the...If you want to get a full essay, order it on our website: BestEssayCheap.com

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